How To Use Pinterest For Your Real Estate Marketing

Did you ever expect Pinterest to become such a lucrative marketing tool for real estate professionals? I sure didn’t—not even when the social network started picking up speed in the popularity department. Nowadays, plenty of real estate professionals use Pinterest to get leads, boost their brand awareness, and market and sell various properties.

Not that long ago, when word started to spread about Pinterest, it seemed like a fun way to kill some time with a wealth of images. Users plugged away at their custom boards, planning dream weddings and dream houses with no real intent of acting on most of the things they pinned. It wasn’t long before Pinterest exploded into one of the fastest-growing social networking sites on the web. Every day, more users are creating profiles, building boards, and connecting with businesses and entrepreneurs.

Pinterest offers a lot of marketing and branding potential; all you need is a little know-how. In this article, I’ll provide you with some tips on how to use this visual-based platform to boost your business.

Your Boards 

Obviously you’re going to want to create Pinterest boards that will allow you to showcase the houses you have on the market, but don’t limit yourself to just that. If you’re going to catch a larger audience, then you’ll need to cast a wider net!

Create boards that will interest your target audience. For example, create boards for home decor, landscaping, interior design, and the like. Feel free to narrow these down as much as you’d like and to get really specific. Instead of “Bedroom Decor” why not do a few different boards dedicated to different styles or types of bedroom decorating?


Your Pins 

Once all of your boards have been created and you’ve added helpful descriptions to each one, it’s time to fill them with interesting pins! The more you have on each board, the better. But what exactly should you be pinning? I’ve collected a few of the best ideas for you.

Design Inspiration
Design inspiration can include images of architectural beauty, interior design, and pretty much any image that inspires your inner creative. These can be used for all kinds of different boards, from remodeling ideas to bathroom decor.

DIY 
Everybody loves a good DIY project, so why not create a whole board of them? Pin tutorials, articles, and infographics that will be useful to followers. You can split these up across various boards, or create a board specifically for do-it-yourselfers.

Team Highlights
Really, the whole point to marketing over social media is building trust and personal connections with sellers and buyers. Don’t be afraid to add a personal touch to your Pinterest with pictures of you and your team doing what you do best. Add some of your team at a job site, enjoying a social event, or contributing to a charitable cause. Show your followers the face behind the business and allow them to relate with you.

 Website Images 
If you have high-quality images on your website, you can add a Pinterest button to it so that you and your website visitors can pin said images. This is pretty easy to do and will help you get the word out there with some convenient click-to-promote marketing. Pretty much any image on your website will serve your Pinterest profile well—so long as it’s related to what you do!

Follow and Join
While you’re creating new boards and loading them with pins, don’t forget that Pinterest is a social site; it’s not just about what you can add to your profile, but who you can connect with. Follow those with similar interests and engage with them by commenting and repinning. It will also serve you very well to join a few group boards and contribute to them regularly.

When it comes to Pinterest marketing, just make sure to stay active and consistent. The more active you can be, the better.

Learn how to take your business farther with Rules of Renovation. Visit our website to learn more or check out some Rules of Renovation reviews! We’ve got the tools and resources you need to accelerate your real estate profession, but you don’t have to take our word for it; We’ve got plenty of Hilary Farr reviews and personal stories by recent students.

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